Who We Are:
Synergistic Marketing is a full service advertising design agency based in Melbourne, Florida. We are dedicated to creating innovative, collaborative, viable, strategic, cost-effective advertising plans that are results oriented. We specialize in design, printing, internet marketing, media buying and ad placement.
With our creative design team and wealth of experience we can build an ad campaign that delivers both your brand and message to the right audience at the right time. Our goal is to help businesses create the most effective advertising and marketing campaigns, incorporate the internet and interactive media into your programs and spend wisely, while creating one cohesive brand image.
How We Got Started:
Our principle’s Tracy and Wendall Stroderd have been in advertising and marketing in Brevard County for a combined thirty-five years. Tracy’s forte has always been advertising and sales predominately in a business to consumer environment while Wendall’s background has been more business to business. It was through the pursuit of her sales career that Tracy discovered common needs among many small business owners and that those needs were not being met.
In 2001, Tracy formed a company called Positive Networking. Positive Networking was designed to be a solutions based company that helped business owners with the many challenges and decisions they faced when it came to marketing their businesses. By connecting people within her network Tracy was able to not only grow her company but also helped many business owners achieve their goals.
It wasn’t long after that Tracy and Wendall realized their backgrounds had become more aligned and complimentary to each other whereby allowing them to blend their strengths with their already proven marketing strategies and techniques. Simultaneously technology changed to help bridge the gap between the small business owner and good solid marketing techniques; techniques that were once only affordable to large companies.
The combination of proven marketing techniques, technological advancements and our experience in business to consumer and business to business marketing created a company we now call “Synergistic Marketing”. It was the perfect marriage!
What We Do:
Business owners and managers today are full of information, ideas and theories. They have knowledge and expertise and are highly skilled at traditional business thinking. Most decisions are based on logic, formulas, research and the removal of ambiguity. Yet many of these same people feel uncertain. Planning and committing to decisions are a challenge whether it is for the next quarter, year or five years. They feel as if they have lost their edge and are not sure what to do next.
Albert Einstein said, “The true sign of intelligence is not knowledge but imagination. Imagination is more important than knowledge. Imagination is everything. It is preview of life’s coming attractions. Logic will get you from A to B. Imagination will take you everywhere. Knowledge is limited, Imagination encircles the world”.
At Synergistic Marketing we work with business owners and managers to explore what’s new, what’s better and what’s next. We work to foster new ways of thinking that produce business opportunities. We combine imagination with innovative thinking and business thinking to help you see beyond the limitations of money or logic and create what you really want. It is our passion to provide you helpful insight and actionable suggestions for increased business performance and job satisfaction.
