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Back to Basics: Small Touches Bring Giant Rewards

Back to Basics: Small Touches Bring Giant Rewards

As we move toward the holiday season in a year that is flying by and with every facet of how we operate as a society altered, I was recently reminded of the importance of small touches. We’re all feeling Zoomed out these days, and in a sea of virtual events, it’s important to get back to basics and safely reach out in person.

When the pandemic first began, the Cocoa Beach Regional Chamber of Commerce called each of its 1,500 partners. A personal phone call goes a long way and it allowed us to get back to our roots of being there for a business that’s growing and navigating through uncharted territory. Likewise, some of the Chamber’s partners have reached out in truly unique and interesting ways. 

CivMil, Brevard’s Civilian/Military organization that often partners in support of our military with the Chamber’s Military Affairs Council (MAC), recently dropped off to each of its members a Yeti tumbler embossed with their logo and our very own first names! Not only was I thrilled to be receiving my new favorite coffee cup but I was simultaneously so flattered to be thought of during this time when all of their in-person meetings were cancelled.

Hospice of St. Francis, who has now transitioned to its new name of St. Francis Reflections Life Stage Care, celebrated Human Kind kindness week by personally dropping off goody bags to offices with important reminders and healthy treats. This simple gesture and small touch went such a far way in bringing our team joy and attention.

Bringing things back to basics by its very definition is to return to teaching or doing the most important or simplest things. During a year that has been anything but simple, it’s the small consistent and simplistic outreaches that collectively make the greatest impact.

As the impacts of this pandemic continue, for longer than any of us could have imagined, I urge you to phone a friend, drop off dinner for a family in need (and preferably buy that dinner from a local business who is struggling to keep the doors open), write an actual letter to someone to let them know you’re thinking of them and then mail it with a gift card from a local business (we actually had friends do this for us recently and it was touching). 

The positive impacts from all of us collectively getting back to basics will ultimately bring a simple and calming essence to the fourth quarter of 2020. 


Jennifer Sugarman, President and CEO of the Cocoa Beach Regional Chamber of Commerce, is a busy working mom to son, Emmett. She formed the Cocoa Beach Chamber’s Young Professionals Group in 2016, currently serves on the board for United Way of Brevard and is an active member in Brevard County’s business community.


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