How to Be a Small-Business Social Media Superstar
A strong social media presence is essential for a business, brand or solopreneur and should be a central part of your overall marketing. However, for a lot of people, the task of developing a social media strategy can feel daunting, if not completely overwhelming. The key to achieving anything great is to break things down into smaller pieces.
Here are a few tips for developing a solid social strategy that not only works, but is easy to stick with.
Mix up content
The saying “sell a good night’s sleep, not a mattress” definitely applies here! When you’re constantly bombarded with sales messages on the radio, you want to change the channel. Social media is no different. Sure, people need to know about your products, sales, promotions and services — but they also want to know who you are, why you do what you do and what you find funny, important and newsworthy. Share behind-the-scenes content, local stories and events, articles about your industry, funny memes, educational or entertaining videos, infographics, branded graphics and inspiring quotes. This helps diversify your messaging and keep your audience interested.
Schedule your posts
You can seriously save days of your life by scheduling content. You can schedule the week ahead, the month, or the season. Our favorite tool is obviously CinchShare (based in Melbourne — yay local!), which allows users to not only schedule content, but to organize and share content in a way no other program can. Being consistent on social media is the key to growth.
Engage, engage, engage!
This is the secret sauce of social media success. Platforms like Facebook and Instagram were built with conversation in mind, and conversations are a two-way street. Ask questions in your posts
designed to get the dialogue started, then be diligent about responding to everyone. Look at and engage with other posts and accounts from within your community, audience, industry and region. Taking the time to comment, like, love, share and engage with the people and accounts in your feed is the digital equivalent of networking, so don’t be shy. Be social on social!
Design your own graphics
When it comes to building your brand, few things are as visually effective on social media as branded graphics. Even beginners can use a tool like Canva to create core message graphics in your brand colors. This free tool allows you to create customized quote and seasonal or holiday graphics, and add your logo to photos. The key is to stick with your brand’s colors, font styles and overall aesthetic so your audience recognizes it as yours.
Repurpose your content
Repurposing your content will save you tons of time, and it’s a way for you to reach different audiences on different platforms without having to reinvent the wheel. As long as your post content isn’t specific or time-sensitive, chances are good you can reuse it. CinchShare users have access to content folders to organize and store post content right inside the scheduling software — which makes reposting a snap. Not a CinchShare user? Create folders on your desktop or in the cloud for keeping stuff you’d like to reuse.
Learn more at CinchShare.com
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