Annual Palm Bay Chamber Marketing Auction Helps Businesses Launch Campaigns

What is an Advertising & Marketing Auction and why would a business want to be involved?

Good questions! For over 15 years, the Greater Palm Bay Chamber of Commerce has hosted an annual Advertising & Marketing Auction. Previously it was called a Media Auction, but it evolved into so much more. 

The Chamber recognized that one of the most difficult things for businesses to do was market themselves. Few entrepreneurs and nonprofits have marketing experience, and they have no idea where to start. Most have a limited budget, and sadly when things get tough, it is the first item in the budget that usually gets cut. 

There is also an overwhelming and vast array of media types from print, television, radio, billboards, along with every form of social media including Facebook, LinkedIn, Instagram, YouTube, Twitter (X), TikTok, and the list goes on and keeps growing. How does one best get their message out when everyone is bombarded all day long by so many media outlets?

The Greater Palm Bay Chamber of Commerce’s Advertising & Marketing Auction helps solve some of these issues faced by the business community. This event draws businesses throughout Brevard County that are looking to plan their marketing for the important fall quarter and get a jump start on marketing in the new year. 

This auction allows businesses to bid on media buys and get much needed marketing and promotional materials at a fraction of their retail cost. It also is an opportunity for those without marketing expertise to bid on packages that include a meeting with marketing firms to plan a strategy for their business. 

There is certainly something for every business and every price point. Past items and participants have included graphic design, marketing strategy sessions, business cards, stand-up banners, Al Dia Today, WFIT, Brevard Public Schools, SEO & website analysis, James Garris Marketing Consultant, Senior Scene, Space Coast Daily, EverythingBrevard, Hometown News, Launch Network DMS, Brevard Business News, 98.5 The Beach, Savings Safari, Florida Today, Spotlight Magazine, Shannon Procise Business Marketing Specialist, Spectrum Reach, Digital Ink, and more.

Not only does this help businesses to market themselves, but it helps the media outlets who donate their products to the auction. There can only be one winner for each item, so attendees reach out to get more information about options available from these various marketing organizations. The auction catalogue is posted online ahead of time so businesses can take the time to go through it to see what fits into their marketing plans. With a social media reach of over 10,000 amongst the Chamber’s various social media platforms, this is huge exposure for donating companies. The Advertising & Marketing Auction is a WIN-WIN for everyone who participates.

The Advertising & Marketing Auction is Thursday, Oct. 12 from 5:30-7:30 p.m. For more information, visit GreaterPalmBayChamber.com or call 321-951-9998. 

Meet Our Thought Leader

Nancy Peltonen serves as President/CEO with The Greater Palm Bay Chamber of Commerce. She also serves on a committee for the Economic Development Commission of Florida’s Space Coast, while always finding time to volunteer with local organizations and travel the world.