Put Employees First

Spring is typically a time of renewal and rebirth, and this year more than ever, I know all of us are ready for a fresh start. With the dissemination of the COVID-19 vaccine, we remain hopeful that we will soon see an end to the pandemic that has so dramatically changed the way we work and play.

While some businesses have been harder hit than others, you’re likely to find that your employees are tired, that morale is lower than normal, and that working parents, in particular, are feeling stretched thin. 

As we round the corner into better days, it’s important to remember the words of Richard Branson, founder of the Virgin Group, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”  

Consider these five ways to take care of your employees in 2021:

1. Give them rest. Extra time off can make a world of difference, physically and mentally. If full days are not an option, consider closing up shop early on Fridays, reducing overall work hours (without reducing pay) or simply allowing more flexibility in work schedules. While your first instinct may be to work longer hours to turn business around, keep in mind, your workforce is much more productive when they feel appreciated — and rested.
2. Feed their bodies. Depending on your budget, bring in a catered lunch once or twice a week, bagels for the staff meeting, or your employees’ favorite Starbucks order. A little effort goes a long way.
3. Feed their souls. We’ve often heard the phrase during the pandemic, “We’re all in this together.” But many employees want to know that their individual work is seen and valued. Take time to praise employees in your staff meetings, or better yet, write personal, handwritten notes expressing your gratitude for their contributions.
4. Build a stronger team. Tensions can run high when teams are under stress. Take some time out of the work day once a month for fun, whether it’s an outdoor activity or a get-to-know-you exercise. It may be met with resistance at first, but even the staunchest critics enjoy themselves in the end.
5. Offer financial rewards. If the budget doesn’t allow for raises or bonuses, even a small gift card can make a difference in employee morale. Keep in mind, however, gift cards are considered taxable income for the employee, so take that into account when deciding on the amount.

As president and CEO of the Melbourne Regional Chamber, Michael Ayers is a strategic leader with experience in managing government agencies, political campaigns and community-based organizations. He has spent more than 17 years in government relations, management and political marketing in Washington, D.C., Illinois, Tallahassee and Brevard County.

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