Pick Advertising & Marketing Partners To Reach Broader Audience
What is partnership marketing and why should you care?
Entrepreneurship is not for the faint of heart. It takes a vision, courage, passion, resiliency, and persistence to be successful. In my own personal entrepreneurial journey, partnerships have been key when it comes to growing my business. Combining forces to reach a broader audience has been the mindset and objective over the past 13 years.
A marketing partnership is a strategic collaboration between two businesses that helps each other reach their respective business goals. Digital marketing is any marketing strategy that uses an electronic device that may or may not be connected to the internet. It requires a solid plan and is a key part of elevating your brand visibility and reach, and ultimately increasing client acquisitions for your business.
It can feel intimidating and scary because it’s always changing. For the past 13 years, EverythingBrevard has helped hundreds of small business owners successfully navigate the digital marketing space. I remember early on when business owners realized they needed an internet presence to stay competitive and relevant within their industries but didn’t have the bandwidth to manage all that that entailed. EverythingBrevard offered the solution, and collectively everyone grew and evolved.
For partnership marketing to work, it must be mutually beneficial and share similar core values. It should help you promote your products and services, generate more website and social traffic, reach new audiences, help retain customers over time and enhance your word-of-mouth marketing. As a result of the above, it should also help to build stronger and more meaningful relationships within the community.
Digital advertising and marketing yield best results when companies pay attention to the needs and interests of their intended customers. As a top-tier digital marketing platform, EverythingBrevard.com has been intentionally designed to meet the needs of all our customers: business owners, consumers, and those who we choose to partner with. We know it only works for us if it works for them.
Developing brand loyalty is a long process, one that can take years to achieve by yourself. Consumers are more likely to gain interest in a new brand when they see that brand advertising as part of a partnership with a company that they are already loyal to.
When deciding who to partner with when it comes to digital advertising and marketing, here are a few things industry experts recommend:
- Get listed in online directories.
- Look for backlinking and guest blogging options.
- Gain access to social media platforms.
- Find a place to promote your products and services.
- Discover online ad opportunities.
Ideally, there would be a full set of proven processes and systems in place for you to access or ala carte options to pick and choose from.
The main goal is to find the best fit to help you reach your advertising and marketing objectives. Remember, change is hard, and while it can be messy in the middle, it can be beautiful on the other side.
I’m always available for consultation — no strings attached.
Connect
Tracy@everythingbrevard.com
Facebook: /tracy.stroderd
Instagram: @tracystroderd
LinkedIn: linkedin.com/in/tracy-stroderd-1aa36437/
Meet Our Publisher/CEO
Tracy Stroderd embodies the ultimate success story as an entrepreneur who brings consumers and businesses together. She is a speaker, business strategist and consultant who uses her unique combination of real-world entrepreneurial experience and formal business education to champion small-business success. Her love for working with entrepreneurs and making an impact in her community stems from growing up in a small town where she was born into the world of entrepreneurship.
Tracy earned a master of arts in administration from Barry University, where she has taught services marketing. She is a trained facilitator and mentor for the IGNITE 360 Mentoring Program at weVENTURE Women’s Business Center powered by Florida Institute of Technology. She has taught in the entrepreneurship program at Eastern Florida State College. Tracy has served on the executive committee/board of directors at the Greater Palm Bay Chamber of Commerce. She has served on this board since 2017 and was the chairwoman from 2018-2020.
In 2022, Tracy launched a Toastmasters International Club at the Greater Palm Bay Chamber of Commerce and was recognized with a Club President Award in recognition of dedicated service and outstanding leadership.
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